January 22, 2018

Some people support a brand because they like the actual product or service while others support it because they like the personality behind the brand. Having a personality behind a brand is something many companies do and it is easier to do if the business is small bu...

November 23, 2017

The title gives away the whole story but it is something many people do without realizing. With things like social media propping up everyone's image to astronomical levels, it is easy to get sucked in to people who dress well and can articulate themselves well at netw...

October 24, 2017

One thing you need to be wary of when commissioning artists to work the creative side of your brand, is to find one that actually shows an interest in what you do. In a world full of automation and apps along with greedy people who will take your money without caring a...

October 12, 2017

Being a freelancer is not easy and this is especially true today when you look at the gig economy which is full of individuals working as creative mercenaries ready to undercut and jump over you for that good commission.

In today's blog we are going to give you some poi...

October 7, 2017

You’ve seen it on Instagram, Facebook, LinkedIn, and you’ve seen it at exhibitions as well as everywhere else and it’s something that is often referred to as “content”. What is content exactly? Well there is the meaning in the dictionary but we are going to talk about...

September 28, 2017

Pretty much any creative people you meet will one day confess that they are suffering from creative mental block and their ideas just don’t seem to be working well at the time. They can’t think clearly about what they want to do so they end up procrastinating due to th...

September 23, 2017

Here’s how you do it.

New Motive WOC is contacted by clients on a daily basis to work on all kinds of projects from branding, web design all the way to illustration and sometimes even animation. How people find us is the key element to how we stay in the game and is ess...

September 14, 2017

It seems that almost every application and bit of software that many of us used for anything from watching television shows all the way to designing logos, has been re-marketed to the world in the form of a pay monthly app that you can no longer own, only lease on a mo...

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